第 1 节｜Facebook Pixel CAPI 配置：解决Facebook 广告 在IOS 14 隐私政策下数据不精准问题

Google Tag Manager >> Variables >> User-Defined Variables >> Create The Below Variables

FB Product ID – DLV

ecommerce.items.0.item_id

FB Product NAME – DLV

ecommerce.items.0.item_name

FB Product PRICE – DLV

ecommerce.items.0.price

FB Product CURRENCY – DLV

ecommerce.currency

FB Product NAME – DLV

ecommerce.value

FB PURCHASED PRODUCTS – DLV

ecommerce.items

Custom Javascript

function() {
    var items = {{FB PURCHASED PRODUCTS - DLV}};
    return items.map(function(items) { return items.item_id; }).join();
}

FB – ViewContent (view_item)

Event Name: view_item

FB – AddToCart (add_to_cart)

Event Name: add_to_cart

FB – InitiateCheckout (begin_checkout)

Event Name: begin_checkout

FB – Purchase (purchase)

Event Name: purchase

FB – ViewContent (view_item) Tag

<script>
    fbq('track','ViewContent',{
    content_type: 'product',
    content_ids: {{FB Product ID - DLV}},
    content_name: {{FB Product NAME - DLV}},
    value: {{FB Product PRICE - DLV}},
    currency: 'USD'
    });
</script>

FB – AddToCart (add_to_cart) Tag

<script>
    fbq('track','AddToCart',{
    content_type: 'product',
    content_ids: {{FB Product ID - DLV}},
    content_name: {{FB Product NAME - DLV}},
    value: {{FB Product PRICE - DLV}},
    currency: 'USD'
    });
</script>

FB – InitiateCheckout (begin_checkout) Tag

<script>
    fbq('track','InitiateCheckout',{
    content_type: 'product',
    content_ids: {{FB PURCHASED PRODUCTS - JSV}},
    value: {{FB TOTAL PURCHASE VALUE - DLV}},
    currency: 'USD'
    });
</script>

FB – Purchase (purchase) Tag

<script>
    fbq('track','Purchase',{
    content_type: 'product',
    content_ids: {{FB PURCHASED PRODUCTS - JSV}},
    value: {{FB TOTAL PURCHASE VALUE - DLV}},
    currency: 'USD'
    });
</script>

SS – ViewContent (view_item) Tag

Event Name: view_item

Event Parameters

x-fb-cd-content_type:  product
currency:  {{FB Product CURRENCY - DLV}}
value:  {{FB Product PRICE - DLV}}
x-fb-cd-content_ids:  {{FB Product ID - DLV}}
event_id:  


Triggers - FB - ViewContent (view_item) - Trigger

SS – AddToCart (add_to_cart) Tag

Event Name: add_to_cart

Event Parameters

x-fb-cd-content_type:  product
currency:  {{FB Product CURRENCY - DLV}}
value:  {{FB Product PRICE - DLV}}
x-fb-cd-content_ids:  {{FB Product ID - DLV}}
event_id:  


FB - AddToCart (add_to_cart) - Trigger

SS – InitiateCheckout (begin_checkout) Tag

Event Name: begin_checkout

Event Parameters

x-fb-cd-content_type:  product
currency:  {{FB Product CURRENCY - DLV}}
value:  {{FB TOTAL PURCHASE VALUE - DLV}}
x-fb-cd-content_ids:  {{FB PURCHASED PRODUCTS - JSV}}
event_id:  


FB - InitiateCheckout (begin_checkout) - Trigger

SS – Purchase (purchase) Tag

Event Name: purchase

Event Parameters

x-fb-cd-content_type:  product
currency:  {{FB Product CURRENCY - DLV}}
value:  {{FB TOTAL PURCHASE VALUE - DLV}}
x-fb-cd-content_ids:  {{FB PURCHASED PRODUCTS - JSV}}
event_id:  


Triggers - FB - Purchase (purchase) - Trigger

这是一部完整的「 Facebook CAPI 配置」教学 ，带你玩转 Facebook。 

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